Today I’m posting the results of the poll I started two weeks. I would like to thank everyone for their participation, and I hope the results are of interest to my readers. I found the results fascinating – especially to the second poll.
Click here to see the post with the original poll.
What are you willing to pay for 100 tea bags/50 grams of everyday tea?
I was a little surprised by the results of the first poll. Many tea companies have priced their loose ‘everyday’ teas, such as English Breakfast or a general afternoon or breakfast tea, between £2 to £8 for 50 grams. Moreover, the cost of the tea put into many silk or pyramid bags is around 10 to 15p per gram. This varies depending on how much tea a company puts in each bag. So, the 5 to 10p and the 15 to 20p categories coming out on top wasn’t a surprise.
Seeing that 24% of voters would pay 25 to 30p per gram, and 8% would pay 30p or more, was a big surprise. Does this indicate that tea companies are undervaluing their product? Or does it indicate that people want higher quality tea on a daily basis?
That it be good
Also, trying something new; year of production; size of leaf; reviews (if online 1
Condition and quality
traceability and taste
This poll really surprised me. I expected ‘taste’ to be first, but I really thought ‘cost’ and ‘organic’ would poll higher. I also found it very interesting that ‘traceability of tea’ polled higher than ‘Fairtrade’. Does that indicate a distrust in the Fairtrade label? Is the label used so ubiquitously on products that it doesn’t seem unique? Ultimately, taste is king, but the other results give us some things to think about.
I’d love to hear any thoughts you have about the poll results, and thanks again for participating!