This post is inspired by a number of conversations I’ve had with people about Brits and tea habits, new stories, blog posts and advertising I have seen about what factors influence tea drinkers’ decisions to buy certain teas and what price they are willing/want to pay for an everyday tea.
I have two polls below that I would kindly ask you to answer.
The first poll seeks to understand what factors are important to you – i.e. a tea consumer – when looking at tea in a shop or online. Please tick all boxes that apply in your consideration, or write in a consideration if it is not listed below.
The second poll seeks to find how much you pay (or are willing to pay) for an everyday tea. By ‘everyday tea’, I mean a tea that you buy regularly, a go-to tea – not that prized tea that you’ve hidden away in your cupboard for a special day. In this poll, I am working with the assumption that the tea bag will contain two grams of tea, although I realise that some companies put three or more grams in a bag.
Thank you for your participation. I would love to hear from you if you want to add anything to this conversation.
In two weeks I will report my findings, so please watch this space.